Social Media Marketing Assistant
Unlimited Biking is the leading provider of bike rentals, tours, and group experiences across various destination cities in the U.S. We’re dedicated to offering our customers memorable outdoor adventures, whether they’re exploring iconic landmarks or participating in corporate outings. We pride ourselves on our exceptional service and passion for cycling, and we’re looking for a creative and driven Marketing Assistant to join our dynamic team.
This position is On-Site at out Midtown Manhattan office. Please do not apply if you are looking for a remote role.
Job Description:
As our Social Media Marketing Assistant, you’ll be responsible for crafting and executing social media posts that engage our audience, promote our brand, and drive business growth. You will manage our social calendars and platforms, create compelling content, and analyze performance to optimize our social media presence.
Key Responsibilities:
- Create engaging content including videos, stories, and blog posts that align with our brand voice and values.
- Monitor and respond to customer inquiries and comments on social media in a timely and professional manner.
- Collaborate with the marketing team to align social media content with broader marketing campaigns.
- Analyze social media performance to measure the effectiveness of campaigns and make data-driven decisions.
- Stay updated on the latest social media trends and emerging platforms, and implement best practices that align with our brand/audience.
- Coordinate with influencers and brand ambassadors to amplify our reach and visibility.
- Organize and promote social media contests, giveaways, and events to boost engagement and follower growth.
- Track and report on key metrics such as engagement rates, follower growth, and ROI.
Qualifications:
- Experience in social media, preferably in the travel, hospitality, or outdoor recreation industries.
- Proven track record of creating and executing successful social media campaigns.
- Strong understanding of social media platforms and trends.
- Excellent written and verbal communication skills.
- Creative mindset with a passion for storytelling and content creation.
- Ability to multitask, prioritize, and manage time effectively.
- Experience with graphic design tools like Adobe Creative Suite or Canva is a plus.
- Familiarity with SEO and online marketing strategies is a bonus.
Unlimited Biking is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.